Instagram is still a king in the wild and ever-changing social media jungle. As we venture further into 2024, it's important to get a pulse on the current trends and stats surrounding content engagement through this eye-catching platform.
In this blog post, we look at how Instagram content engagement Statistics 2024 can help you, and different instagram related statistics.
Why does Instagram Statistics matter?
Many reasons make Instagram Statistics relevant for any business and individuals. Down below are some of the reasons listed:
Instagram content engagement statistics 2024
Below I have shown you the engagement data in different Instagram post Formats.
Content-Type | Average Engagement Rate (%) | Comments per Post | Likes per Post | Shares per Post | Saves per Post |
Photos | 2.3 | 1.5 | 150 | 20 | 30 |
Videos | 3.1 | 2 | 200 | 25 | 35 |
Carousels | 2.8 | 1.8 | 180 | 22 | 33 |
Reels | 4 | 2.5 | 250 | 30 | 40 |
Stories | 1.5 | 1 | 100 | 15 | 20 |
Countries by Instagram engagement rate in 2024
Here is the data on the engagement rate in percentages according to different countries.
Rank | Country | Engagement Rate (%) |
1 | India | 1.3 |
2 | United States | 1.2 |
3 | Brazil | 1.1 |
4 | Indonesia | 1.1 |
5 | Russia | 1 |
6 | Turkey | 0.9 |
7 | Japan | 0.8 |
8 | Mexico | 0.8 |
9 | Germany | 0.7 |
10 | United Kingdom | 0.7 |
11 | Italy | 0.7 |
12 | France | 0.6 |
13 | Spain | 0.6 |
14 | Argentina | 0.6 |
15 | Philippines | 0.6 |
16 | South Korea | 0.6 |
17 | Thailand | 0.5 |
18 | Canada | 0.5 |
19 | Colombia | 0.5 |
20 | Malaysia | 0.5 |
21 | Saudi Arabia | 0.5 |
22 | Egypt | 0.4 |
23 | Chile | 0.4 |
24 | Netherlands | 0.4 |
25 | Peru | 0.4 |
26 | Ukraine | 0.4 |
27 | Australia | 0.4 |
28 | Morocco | 0.3 |
29 | Vietnam | 0.3 |
30 | Poland | 0.3 |
31 | Taiwan | 0.3 |
32 | Kazakhstan | 0.3 |
33 | Algeria | 0.3 |
34 | Nigeria | 0.3 |
35 | Venezuela | 0.3 |
36 | Ecuador | 0.3 |
37 | Sweden | 0.3 |
38 | South Africa | 0.3 |
39 | Portugal | 0.3 |
40 | United Arab Emirates | 0.3 |
41 | Romania | 0.3 |
42 | Belgium | 0.3 |
43 | Bangladesh | 0.3 |
44 | Uzbekistan | 0.3 |
45 | Greece | 0.3 |
46 | Dominican Republic | 0.3 |
47 | Israel | 0.3 |
48 | Switzerland | 0.3 |
49 | Belarus | 0.3 |
50 | Czech Republic | 0.3 |
51 | Hong Kong | 0.3 |
52 | Azerbaijan | 0.3 |
53 | Austria | 0.3 |
54 | Guatemala | 0.3 |
55 | Jordan | 0.3 |
56 | Tunisia | 0.3 |
57 | Serbia | 0.3 |
58 | Norway | 0.3 |
59 | Singapore | 0.3 |
60 | Denmark | 0.3 |
61 | Hungary | 0.3 |
62 | Tanzania | 0.3 |
63 | Kyrgyzstan | 0.3 |
64 | Finland | 0.3 |
65 | Ireland | 0.3 |
66 | Kenya | 0.3 |
67 | Panama | 0.3 |
68 | Nepal | 0.3 |
69 | Paraguay | 0.3 |
70 | New Zealand | 0.3 |
71 | Costa Rica | 0.3 |
72 | Kuwait | 0.3 |
73 | Lebanon | 0.3 |
74 | Uruguay | 0.3 |
75 | Cambodia | 0.3 |
76 | Bolivia | 0.3 |
77 | Oman | 0.3 |
78 | Ghana | 0.3 |
79 | Bulgaria | 0.3 |
80 | Palestine | 0.3 |
ALSO READ: Instagram content creation trends 2024
Insights into Instagram User Data
Rank | Country | Number of Users |
1 | India | 320,000,000 |
2 | United States | 180,000,000 |
3 | Brazil | 120,000,000 |
4 | Indonesia | 99,000,000 |
5 | Russia | 63,000,000 |
6 | Turkey | 51,000,000 |
7 | Japan | 47,000,000 |
8 | Mexico | 40,000,000 |
9 | United Kingdom | 37,000,000 |
10 | Germany | 34,000,000 |
11 | Italy | 28,000,000 |
12 | France | 27,000,000 |
13 | Philippines | 26,000,000 |
14 | Argentina | 24,000,000 |
15 | South Korea | 23,000,000 |
16 | Canada | 22,000,000 |
17 | Spain | 21,000,000 |
18 | Colombia | 19,000,000 |
19 | Nigeria | 18,000,000 |
20 | Australia | 17,000,000 |
21 | Thailand | 16,000,000 |
22 | Egypt | 15,000,000 |
23 | Malaysia | 14,000,000 |
24 | Pakistan | 13,000,000 |
25 | Vietnam | 12,000,000 |
26 | Saudi Arabia | 11,000,000 |
27 | Netherlands | 10,500,000 |
28 | Ukraine | 10,000,000 |
29 | Chile | 9,500,000 |
30 | Peru | 9,000,000 |
31 | South Africa | 8,500,000 |
32 | Poland | 8,000,000 |
33 | Iraq | 7,800,000 |
34 | Israel | 7,500,000 |
35 | Bangladesh | 7,200,000 |
36 | Venezuela | 7,000,000 |
37 | Romania | 6,800,000 |
38 | Portugal | 6,500,000 |
39 | Morocco | 6,200,000 |
40 | Algeria | 6,000,000 |
41 | Greece | 5,800,000 |
42 | Belgium | 5,500,000 |
43 | Czech Republic | 5,200,000 |
44 | Sweden | 5,000,000 |
45 | Hungary | 4,800,000 |
46 | Austria | 4,500,000 |
47 | Switzerland | 4,200,000 |
48 | Singapore | 4,000,000 |
49 | Finland | 3,800,000 |
50 | Norway | 3,600,000 |
51 | Denmark | 3,400,000 |
52 | Bulgaria | 3,200,000 |
53 | Serbia | 3,000,000 |
54 | Slovakia | 2,800,000 |
55 | Croatia | 2,600,000 |
56 | New Zealand | 2,400,000 |
57 | Ireland | 2,200,000 |
58 | Kuwait | 2,000,000 |
59 | Azerbaijan | 1,800,000 |
60 | Belarus | 1,600,000 |
61 | Lithuania | 1,400,000 |
62 | Georgia | 1,200,000 |
63 | Slovenia | 1,000,000 |
64 | Latvia | 900,000 |
65 | Estonia | 800,000 |
66 | Luxembourg | 700,000 |
67 | Malta | 600,000 |
68 | Iceland | 500,000 |
69 | Montenegro | 400,000 |
70 | Cyprus | 300,000 |
71 | Bhutan | 200,000 |
72 | Bahrain | 190,000 |
73 | Qatar | 180,000 |
74 | Armenia | 170,000 |
75 | Moldova | 160,000 |
76 | Albania | 150,000 |
77 | North Macedonia | 140,000 |
78 | Bosnia and Herzegovina | 130,000 |
79 | Kosovo | 120,000 |
80 | Liechtenstein | 110,000 |
Statistics on Instagram Usage Patterns
Rank | Country | % of Population |
1 | United States | 48.40% |
2 | India | 10.10% |
3 | Brazil | 51.60% |
4 | Indonesia | 34.00% |
5 | Russia | 42.40% |
6 | Turkey | 61.30% |
7 | Japan | 32.30% |
8 | Mexico | 28.50% |
9 | United Kingdom | 41.80% |
10 | Germany | 32.40% |
11 | Italy | 41.50% |
12 | France | 36.80% |
13 | Argentina | 51.20% |
14 | South Korea | 37.00% |
15 | Spain | 40.90% |
16 | Canada | 50.40% |
17 | Colombia | 36.40% |
18 | Thailand | 26.40% |
19 | Australia | 66.70% |
20 | Egypt | 15.80% |
21 | Pakistan | 7.50% |
22 | Philippines | 14.10% |
23 | Ukraine | 34.30% |
24 | Italy | 23.30% |
25 | Turkey | 15.40% |
26 | Argentina | 27.50% |
27 | South Africa | 20.40% |
28 | Malaysia | 39.10% |
29 | Nigeria | 5.30% |
30 | Saudi Arabia | 33.80% |
31 | Venezuela | 33.60% |
32 | Peru | 28.10% |
33 | Chile | 42.10% |
34 | Vietnam | 8.30% |
35 | Poland | 21.00% |
36 | Netherlands | 40.40% |
37 | Greece | 36.20% |
38 | Belgium | 36.20% |
39 | Algeria | 14.50% |
40 | Morocco | 16.60% |
41 | Israel | 55.60% |
42 | Portugal | 49.20% |
43 | Romania | 25.80% |
44 | Hungary | 27.70% |
45 | Czech Republic | 32.50% |
46 | Sweden | 48.50% |
47 | Switzerland | 57.10% |
48 | Austria | 46.50% |
49 | Hong Kong | 54.30% |
50 | Belarus | 41.60% |
51 | Kazakhstan | 21.40% |
52 | UAE | 43.60% |
53 | Singapore | 65.40% |
54 | Bangladesh | 2.40% |
55 | Iraq | 10.00% |
56 | Ecuador | 22.70% |
57 | Uzbekistan | 8.90% |
58 | Sri Lanka | 14.00% |
59 | New Zealand | 60.10% |
60 | Dominican Republic | 27.70% |
61 | Libya | 43.50% |
62 | Bolivia | 25.40% |
63 | Panama | 46.10% |
64 | Jordan | 28.80% |
65 | Paraguay | 40.00% |
66 | Serbia | 28.60% |
67 | Norway | 46.90% |
68 | Kuwait | 47.30% |
69 | Costa Rica | 38.70% |
70 | Denmark | 38.00% |
71 | Kenya | 3.80% |
72 | Ghana | 6.10% |
73 | Azerbaijan | 19.70% |
74 | Myanmar | 3.60% |
75 | Nepal | 6.60% |
76 | Bosnia & Herzegovina | 28.70% |
77 | Albania | 28.20% |
78 | El Salvador | 30.70% |
79 | Slovenia | 47.80% |
80 | Armenia | 33.10% |
Statistics on Instagram Influencers
Statistic | Value |
Total Number of Instagram Users | 2.5 billion |
Total Number of Instagram Influencers | 37 million |
Percentage of Users Who Follow Influencers | 75% |
Average Number of Followers per Influencer | 25,000 |
Top 3 Influencer Categories | Fashion, Beauty, Fitness |
Average Engagement Rate | 1.80% |
Highest Paid Influencer Earnings (Annual) | $90 million |
Average Cost per Sponsored Post for Top Influencers | $250,000 |
Most Popular Influencer Platform Features | Stories, Reels, Posts |
Top Country with the Most Influencers | United States |
Percentage of Influencers Using Paid Promotion | 85% |
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